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LOFTY AI, INC. COOKIE NOTICE
Last updated July 10, 2026
At Lofty AI, Inc. ("Lofty", "we", "us", or "our"), we use cookies and similar tracking technologies on our website at https://www.lofty.ai (the "Website") to keep the site running smoothly, understand how it is being used, and measure the effectiveness of our advertising. This Cookie Notice is part of our Privacy Policy and should be read alongside it. It explains what cookies and similar technologies we use, why we use them, and how you can control them.
You can manage your cookie preferences at any time by clicking the "Cookie Preferences" link in the footer of our Website or by adjusting your browser settings as described below. Note that disabling certain cookies may affect the functionality of the Website.
TABLE OF CONTENTS
1. WHAT ARE COOKIES?
Cookies are small text files that a website places on your computer or mobile device when you visit it. They allow the website to recognize your device, remember information about your visit, and provide you with a more consistent experience the next time you return.
When we refer to "cookies" in this notice, we are also referring to similar tracking technologies, including:
- Web beacons and pixels – small transparent image files (such as the Meta Pixel) embedded in web pages that fire when a page is loaded and transmit data to a third-party server. These work like cookies and are subject to the same consent controls.
- Session storage and local storage – data stored directly in your browser that functions similarly to cookies.
- Tags – snippets of code that deploy cookies and pixels on our behalf.
Cookies and similar technologies may be set either by us (first-party cookies) or by third parties whose services we use on our Website, such as advertising networks (third-party cookies). First-party and third-party cookies are subject to the respective privacy policies of those parties.
For more general information about cookies, visit www.allaboutcookies.org.
2. HOW DOES LOFTY USE COOKIES?
We use cookies and similar technologies for the following purposes:
- Keeping you logged in. When you sign into your Lofty account, essential storage allows you to move between pages and use the platform without being asked to log in again. This is cleared when you log out or clear your browser storage.
- Measuring advertising performance. We use advertising pixels and tags to understand whether our marketing campaigns are effective, e.g., whether someone who clicked one of our ads went on to create a Lofty account or make an investment. We do not use these technologies to build profiles of individual users for sale to third parties.
Through these technologies, we and our third-party service providers may collect the following types of information:
- Your IP address and approximate location
- The URL of the page you are visiting and the page you visited before arriving at our Website
- Your browser type, device type, and operating system
- Unique identifiers associated with your browser or device
- Information about how you interact with our Website, such as pages viewed, links clicked, and time spent
The specific cookies and technologies we use for each of these purposes, along with the third parties involved and how long each cookie remains on your device, are set out in Section 4 (Cookie List) below.
3. TYPES OF COOKIES WE USE
You can accept or decline non-essential categories through our consent banner when you first visit our Website, or at any time by clicking "Cookie Preferences" in the footer.
Strictly Necessary Cookies
These cookies and similar storage are essential for the Website to function. They enable core features such as keeping you logged into your account and securing your session. Because they are necessary to provide our services, they cannot be disabled through our consent banner. You can block them through your browser settings, but doing so may prevent you from using key features of the Website, including accessing your Lofty account.
Primarily first-party, set by Lofty AI, Inc., together with limited infrastructure and payment-processing cookies used to secure the Website and process transactions.
Functional Cookies
These cookies enable optional features of the Website, such as our referral program. They are set only when you use the related feature and are not used for advertising.
Third-party cookies. Set by GrowSurf (our referral program provider).
Performance and Analytics Cookies
These cookies collect information about how visitors use our Website, e.g., which pages are visited most often and how long users spend on the site. Any information collected is aggregated and used solely to improve the Website and our services.
We store one first-party marketing-attribution entry in your browser's local storage to measure which campaign led to a sign-up. We do not currently use third-party analytics cookies such as Google Analytics 4. Product stability is monitored using Bugsnag, which does not store cookies.
Targeting and Advertising Cookies
These cookies are placed by our third-party advertising partners and allow us to measure the effectiveness of our advertising campaigns. They work by recognizing your device when you visit our Website after interacting with one of our advertisements, and recording whether that interaction led to a specific action on our Website, such as creating an account or completing an investment. These cookies may also enable our advertising partners to show you Lofty-related content on other websites and platforms.
For California residents: declining this category of cookies constitutes an opt-out of the "sharing" of your personal information for cross-context behavioral advertising under the California Privacy Rights Act (CPRA). You may also opt out at any time by clicking the "Do Not Sell or Share My Personal Information" link in the footer of our Website.
Third-party cookies. Set by Google (Google Ads), Meta (Meta Pixel), and YouTube/Google (only when you play an embedded video).
Social Media Cookies
These cookies are associated with social media platforms and may be set when our advertising pixels recognize that your device is associated with a social media account. They allow platforms such as Meta to match your visit to our Website with your account on their platform for the purposes of advertising measurement and audience building. We do not control how these platforms use information collected through their cookies; please refer to their privacy policies for more information.
Third-party cookies. Set by Meta (facebook.com).
4. COOKIE LIST
The tables below list the specific cookies and similar technologies currently active on our Website, organized by category. For any questions about a specific cookie, contact us at info@lofty.ai.
Strictly Necessary Cookies
These cookies are essential to the operation of the Website and cannot be disabled.
| Cookie Name | Domain | Purpose | Party | Duration |
|---|---|---|---|---|
| Cognito auth tokens (browser local storage) | www.lofty.ai | Keep you signed in to your Lofty account as you move between pages, without having to re-authenticate. Stored in your browser's local storage (a cookie-like technology) via AWS Amplify / Amazon Cognito. Cleared when you log out or clear your browser storage. | First party | Until logout / storage cleared |
| lofty_last_used_auth_method | .lofty.ai | Remembers your most recent sign-in method (Google or email) so the correct option is presented the next time you log in. | First party | 1 year |
| __stripe_mid | .lofty.ai | Stripe. Fraud prevention and secure payment processing. Set when you use a card payment feature (such as adding a payment method or investing). | Third party (Stripe) | 1 year |
| __stripe_sid | .lofty.ai | Stripe. Fraud prevention during an active payment session. | Third party (Stripe) | 30 minutes |
| __cf_bm | .lofty.ai | Cloudflare. Bot management that helps distinguish humans from automated traffic to protect the Website from abuse. | Third party (Cloudflare) | 30 minutes |
| CF_Authorization | .lofty.ai | Cloudflare Access. Authenticates and secures access to protected areas of the Website. | Third party (Cloudflare) | Session |
Functional Cookies
These cookies support optional features and are set only when you use the related feature.
| Cookie Name | Domain | Purpose | Party | Duration |
|---|---|---|---|---|
| grsf__* (and grsf storage) | .lofty.ai | GrowSurf. Powers our referral program by identifying referred visitors and attributing referrals. Set only on referral-related pages. | Third party (GrowSurf) | Up to 1 year |
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Website. All data is aggregated and anonymized.
| Cookie Name | Domain | Purpose | Party | Duration |
|---|---|---|---|---|
| lofty_signup_attribution (browser local storage) | www.lofty.ai | Captures marketing attribution from the URL when you arrive (utm_source, utm_medium, utm_campaign, utm_term, utm_content, and the Google/Meta ad click IDs gclid and fbclid) so we can measure which marketing campaign led to a sign-up. Stored in your browser's local storage. | First party | 90 days |
Targeting and Advertising Cookies
These cookies are used to measure the effectiveness of our advertising campaigns and, where applicable, to show Lofty-related content to users on third-party platforms. They are set only after you consent to advertising cookies.
| Cookie Name | Domain | Purpose | Party | Duration |
|---|---|---|---|---|
| _gcl_au | .lofty.ai | Google Ads. Conversion Linker cookie that stores ad-click information to attribute conversions such as account sign-ups or investments. | Third party (Google) | 90 days |
| _gcl_aw | .lofty.ai | Google Ads. Records that you arrived at the Website from a Google ad; used to measure conversions. Set when you arrive via an ad click. | Third party (Google) | 90 days |
| _gac_* | .lofty.ai | Google Ads. Stores campaign information used to measure conversions from Google ad clicks. | Third party (Google) | 90 days |
| _fbp | .lofty.ai | Meta Pixel. Identifies your browser to deliver and measure Meta (Facebook / Instagram) advertising and to build retargeting audiences. | Third party (Meta) | 90 days |
| VISITOR_INFO1_LIVE, YSC | .youtube.com | YouTube (Google). Set only when you play an embedded YouTube video on our Website. Used by YouTube to estimate bandwidth, remember preferences, and measure video views. | Third party (Google / YouTube) | YSC: session; VISITOR_INFO1_LIVE: ~6 months |
Social Media Cookies
These cookies are set by social media platforms in connection with our advertising pixels and may link your visit to our Website with your account on those platforms.
| Cookie Name | Domain | Purpose | Party | Duration |
|---|---|---|---|---|
| fr | .facebook.com | Meta. Used for advertising delivery and measurement across Facebook and Instagram, and may link your visit to the Website with your Meta account. Associated with the Meta Pixel and set only after you consent to advertising cookies. | Third party (Meta) | 90 days |
5. HOW LONG DO COOKIES STAY ON YOUR DEVICE?
The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie.
Session cookies are temporary. They are created when you open your browser and visit our Website, and are automatically deleted when you close your browser or your session expires.
Persistent cookies remain on your device after your browser is closed, for a fixed period of time or until you delete them manually. They are used to recognize your device when you return to our Website and to maintain certain preferences across visits. The third-party advertising cookies on our Website are persistent cookies. Their specific durations are set out in the Cookie List in Section 4 above.
The table below summarizes the cookie durations applicable to each category:
| Category | Cookie Type | Typical Duration |
|---|---|---|
| Strictly Necessary | Session and persistent | Session (login, payment session) up to 1 year (sign-in method, Stripe fraud prevention) |
| Functional | Persistent | Up to 1 year (GrowSurf referral) |
| Performance and Analytics | Persistent (local storage) | 90 days (marketing attribution); no third-party analytics cookies |
| Targeting and Advertising | Persistent | 90 days (Google Ads, Meta Pixel); YouTube up to ~6 months on video play |
| Social Media | Persistent | 90 days (Meta) |
Please note that cookie durations may change when third-party providers update their technologies. We will update this notice if material changes occur. You can delete cookies from your device at any time using your browser settings (see Section 6 below for instructions).
6. HOW TO MANAGE AND OPT OUT OF COOKIES
You have several options for controlling the cookies placed on your device when you visit our Website. Note that opting out of certain categories may affect your experience, e.g., opting out of Strictly Necessary cookies may prevent you from accessing your Lofty account.
Consent Banner
When you first visit our Website, a consent banner will give you the option to accept or decline cookies by category. You can change your choices at any time by clicking the "Cookie Preferences" link in the footer of our Website. Your preferences will be saved and applied each time you visit.
Browser Settings
You can configure your browser to block or delete cookies at any time. The method varies by browser – please refer to the help documentation for Google Chrome, Safari, Mozilla Firefox, or Microsoft Edge.
Please note that browser-level cookie controls must be set separately on each browser and device you use. Deleting cookies through your browser will remove our record of your prior consent preferences, and you may be asked to make your choices again on your next visit.
Third-Party Opt-Out Tools
Each of our third-party advertising partners offers its own opt-out mechanism. You can use these directly to limit data collection by each provider, independent of your cookie banner settings:
- Google Ads: Google Ads Settings
- Meta (Facebook/Instagram): Meta Ad Preferences
You may also opt out of interest-based advertising from multiple providers at once through the Digital Advertising Alliance's opt-out tool or the Network Advertising Initiative.
California Residents – Do Not Sell or Share
If you are a California resident, you have the right under the California Privacy Rights Act (CPRA) to opt out of the "sharing" of your personal information for cross-context behavioral advertising. Our use of targeting and advertising cookies, including the Meta Pixel and Google Ads, constitutes sharing under CPRA when that data is used to serve you targeted advertising across other websites and platforms.
You may exercise this right by declining or withdrawing consent from the "Targeting and Advertising" and "Social Media" categories in our consent banner (click "Cookie Preferences" in the footer), or by clicking the "Do Not Sell or Share My Personal Information" link in the footer of our Website. Once you have opted out, we will not re-engage targeting cookies on your device without your express consent.
Global Privacy Control (GPC)
We honor Global Privacy Control (GPC) signals. If your browser or browser extension is configured to send a GPC opt-out signal, our Website will treat it as a request to opt out of the sharing of your personal information and will not fire targeting or advertising cookies on your device. This is in addition to, and does not replace, any other opt-out choices you have made through our consent banner.
7. CHANGES TO THIS NOTICE
We may update this Cookie Notice from time to time to reflect changes in the cookies and technologies we use, updates to applicable law, or improvements to our privacy practices. When we make changes, we will update the "Last updated" date at the top of this notice. If we make material changes, we will notify you by posting a prominent notice on our Website or by sending a notification to the email address associated with your account.
We encourage you to review this notice periodically to stay informed about how we use cookies. Your continued use of our Website after any update constitutes your acceptance of the revised notice.
8. CONTACT US
If you have any questions about this Cookie Notice or how we use cookies and similar technologies on our Website, please contact us at:
Lofty AI, Inc.
3240 Peralta St, Unit #1
Oakland, CA 94608
Email: info@lofty.ai
3240 Peralta St, Unit #1
Oakland, CA 94608
Email: info@lofty.ai
For questions specifically about your California privacy rights, including your right to opt out of the sharing of your personal information, please use the same contact details above or click the "Do Not Sell or Share My Personal Information" link in the footer of our Website.