Real Estate Platform Comparison· Updated May 5, 2026
A side-by-side breakdown of returns, liquidity, fees, and trustworthiness to help you decide where to invest your money.
Roofstock is the dominant marketplace for buying whole single-family rental homes online, with deep listings, vetted property data, and a property management network. It's a fit for investors who want to own a full rental at scale — but if you want fractional shares with $50–$100 minimums, Lofty or Arrived are better matches.
Yieldstreet — now Willow Wealth — is one of the largest alternative-investment marketplaces in the U.S., with $6 billion+ cumulative invested across real estate, private credit, art, and venture. But ~$208M in cumulative investor losses, a 30%+ real estate default rate, and a recent rebrand make it hard to recommend without significant caveats.
At a Glance
Pros & Cons
Real, full ownership
Buying through Roofstock means you actually own the property — title in your name, full control over rent setting, maintenance decisions, refinance, and sale. No platform sits between you and your asset.
Deep, vetted listings
Roofstock's marketplace contains thousands of single-family rental homes across the U.S., each with inspection reports, rent history, neighborhood ratings, and a Roofstock Estimate of expected return.
Property management built in
Roofstock's preferred property manager network covers most listed markets, so investors can buy a tenanted home in another state and hand off management on day one.
Use leverage to amplify returns
Because Roofstock investors buy whole homes, they can use traditional mortgage financing. That leverage is unavailable on most fractional crowdfunding platforms.
Investor-controlled liquidity
You decide when to sell. Roofstock has its own marketplace for tenanted homes, or you can list traditionally — either way, the exit timing is yours.
Whole-home minimums
Roofstock's main product is buying a full rental property. Even with leverage, that typically requires $20,000–$80,000+ in down payment plus closing costs, putting it out of reach for entry-level investors.
Roofstock One is closed to new investors
Roofstock One — the platform's accredited-only fractional product offering Tracking Stocks in single-family rentals — announced it was winding down in August 2023 and stopped accepting new capital contributions. The current marketplace is effectively a whole-home brokerage.
Transaction-style fees
Roofstock charges a 0.5% buyer fee or $500 minimum, plus standard closing costs and ongoing property management fees (typically 8–10% of gross rent). Sellers pay 3% or $2,500.
Headline cap rates can be optimistic
Roofstock's listed gross yields don't fully account for vacancy, maintenance, capex reserve, or local taxes. Real net returns are typically 1–3 percentage points lower than the headline number.
More work than passive
Even with property management, owning a rental home creates real work — financing, taxes, insurance, capex decisions, and tenant edge cases. It is not as hands-off as a REIT or fractional platform.
Broad alternative-asset access
Real estate, private credit, art, venture capital, legal finance, and structured products on one platform — useful for accredited investors who want diversification across multiple alt-asset classes.
Institutional fund partnerships
Through Willow 360, accredited investors can access funds from Carlyle, Goldman Sachs, and StepStone in a managed-portfolio format — institutional access typical retail investors can't get directly.
Long track record
The platform has 500,000+ members and $6 billion+ cumulative invested since 2015 — by far the largest alternative-investment retail brand in our comparison set.
Cumulative investor losses reported in the press
CNBC reporting in late 2025 totaled approximately $208 million of cumulative investor losses across the Yieldstreet platform — combining $41M in new Houston/Nashville real estate defaults disclosed in December, $89M in marine-loan wipeouts disclosed in September, and $78M in previously reported losses. The company rebranded to Willow Wealth in October 2025.
Elevated real estate default rate per independent reviewers
Independent reviewers (notably the Real Estate Crowdfunding Review) have estimated the platform's real estate portfolio default rate at roughly 30%, materially higher than the 2–8% range typical of peer platforms. Real estate exposure here has historically been riskier than many peer platforms.
Accredited-only on most offerings
Most direct deals are limited to accredited investors. The Alternative Income Fund (Prism Fund) is the main option for non-accredited investors but represents a small slice of the platform's offerings.
Layered fees
Annual management fees range from 1% to 4% depending on offering. Many deals also charge first-year setup fees ($100–$150 per SPV/note) and administrative fees on top.
Rebrand complicates research
The October 2025 rebrand from Yieldstreet to Willow Wealth means many older reviews still reference the old brand. Some historical performance disclosures were reorganized after the rebrand, making apples-to-apples comparison harder.
Deep Dive
What You're Investing In
Whole single-family rental homes — typically tenanted, sometimes vacant — from individual sellers, builders, and institutional sources. Multi-property portfolios are also occasionally listed.
Direct deals across real estate equity, real estate debt, private credit, art, legal finance, venture capital, and structured notes. Plus the Alternative Income Fund (open to non-accredited) and Willow 360 managed portfolios (accredited only).
Property Locations
Strong coverage across the Sun Belt — Texas, Florida, Georgia, Tennessee, the Carolinas, Alabama, Arizona, Ohio — and select Midwest and East Coast markets. Each listing's market has a published neighborhood and school rating.
Real estate deals are sourced across U.S. markets with a mix of commercial and multifamily exposure. Specific geographies vary deal-by-deal.
Expected Returns
Typical SFR cap rates on Roofstock listings range 5–8% gross. Real net returns after vacancy, maintenance, capex, and management fees are typically 1–3 percentage points lower. Total return depends heavily on whether the investor uses leverage, holds for appreciation, and selects strong markets.
Yieldstreet (Willow Wealth) reports a historical net annualized return of approximately 7.4% since 2015 — a figure built primarily during the Yieldstreet era. Realized performance varies dramatically by asset class and individual deal. Independent reviews note a 30%+ real estate default rate that materially increases risk-adjusted return calculations.
Fees
Roofstock charges 0.5% of purchase price (or $500 minimum) on the buyer side and 3% (or $2,500 minimum) on the seller side. Property management fees through partner managers typically run 8–10% of gross rent. Standard closing costs and lender fees apply to financed purchases.
1–4% annual management fees, depending on offering. Many deals also carry first-year setup fees (~$100–$150 per SPV or note) plus administrative fees of approximately 0.5%. Originator fees on some deals add another 0.5%.
Liquidity
Investor-controlled. Owners can hold indefinitely, refinance, or sell whenever they choose.
Varies by deal. Notes can mature in months; real estate deals run multiple years; venture capital and legal finance can extend longer. Most offerings are illiquid by design.
Who Can Invest
Open to all investors — no accreditation required. Standard mortgage financing is available with typical lender requirements (credit score, down payment, debt-to-income).
Most direct offerings are limited to accredited investors. The Alternative Income Fund (formerly Prism Fund) accepts non-accredited investors with a $10,000 minimum. Willow 360 managed portfolios require accredited status with a $25,000 minimum.
The Verdict
Roofstock is the gold-standard marketplace for investors who want to buy whole single-family rental homes online. Vetted listings, leverage availability, real ownership, and a property manager network make it a serious tool for portfolio scaling. But it isn't a fractional platform — Roofstock One has been closed to new investors and the core product requires whole-home capital. Investors who want low-minimum, hands-off fractional real estate exposure should look at Lofty or Arrived instead.
Full Roofstock review →Yieldstreet — now Willow Wealth — is one of the largest alternative-investment platforms in the U.S. with a genuine breadth of asset classes other platforms can't match. But cumulative investor losses of ~$208 million, a 30%+ real estate default rate, the recent rebrand, and the post-rebrand reorganization of historical performance data make it a platform to approach with significant caution. Investors who want straightforward fractional real estate exposure will find better fit at smaller, more focused platforms.
Full Yieldstreet (Willow Wealth) review →Bottom Line
Roofstock scores higher (3.0/5) and edges out Yieldstreet (Willow Wealth) on our investment quality criteria.
Roofstock is the dominant marketplace for buying whole single-family rental homes online, with deep listings, vetted property data, and a property management network. It's a fit for investors who want to own a full rental at scale — but if you want fractional shares with $50–$100 minimums, Lofty or Arrived are better matches.
Frequently Asked Questions
Based on our scoring criteria — returns, fees, liquidity, transparency, minimums, and track record — Roofstock (3.0/5) scores higher than Yieldstreet (Willow Wealth) (2.0/5). Roofstock is the dominant marketplace for buying whole single-family rental homes online, with deep listings, vetted property data, and a property management network. It's a fit for investors who want to own a full rental at scale — but if you want fractional shares with $50–$100 minimums, Lofty or Arrived are better matches.
Roofstock's minimum investment is Whole-home purchase price (typically $80,000–$400,000+); Roofstock One discontinued for new investors. Yieldstreet (Willow Wealth)'s minimum investment is $5,000–$10,000 (most direct deals); $25,000 (Willow 360).
Roofstock: Investor-controlled. Owners can hold indefinitely, refinance, or sell whenever they choose. Yieldstreet (Willow Wealth): Varies by deal. Notes can mature in months; real estate deals run multiple years; venture capital and legal finance can extend longer. Most offerings are illiquid by design.
Roofstock reports average yearly returns of Typical SFR cap rates 5–8%; total return depends on appreciation and leverage. Yieldstreet (Willow Wealth) reports average yearly returns of ~7.4% net annualized (Yieldstreet era, since 2015). Past performance does not guarantee future results.
One of the most flexible ways to invest in real estate
$50 minimums · Daily rent payouts · No lock-up periods · 24/7 exchange